Online trade in the catering industry is booming

For a long time now, the majority of purchases have not only been made online in the private sector, but also B2B trade, and thus also for restaurateurs, is increasingly shifting to the online sector. While sales representatives and sales representatives were the means of choice here until a few years ago, manufacturers and wholesalers are now increasingly present with their online shops. In this article, you will find out which advantages and disadvantages result for the catering industry.

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Constant accessibility

Anyone who works in the catering industry or as a salesperson in the same branch knows the problem for sure: Many restaurants are closed in the mornings, so during this time retailers for catering supplies and restaurateurs only rarely come together. The restaurants do not open until evening, but then the actual day-to-day business begins. An appointment is therefore extremely difficult even during this time. Especially since most sales employees tend to work during “normal” office hours. The restaurateur is therefore extremely difficult for retailers to reach. Here you will find a decisive advantage in online trading. An online shop is open 24 hours a day, 7 days a week. So whenever the restaurateurs go on a search – no sales representative can offer that.

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Personal advice

It is not always possible to purchase common catering equipment completely without advice. This point hides the biggest disadvantage in online trading, which can, however, be circumvented to some extent. When it comes to furniture, some questions need to be answered. The easiest way to do this is, of course, through a sales representative at the dealer/manufacturer. At first glance, however, this is very difficult to achieve in the online shop. We discovered a good example of how customer service can still be maintained at B + V Stapelstuhl GmbH & Co. KG. In this online shop, there is a chat function through which interested parties can contact the specialist staff directly. All questions can be answered this way. If more needs to be discussed, a telephone consultation can of course also take place. But the live chat function, in particular, is often sufficient for smaller questions and shows what modern customer service can look like.

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Target group

As in all other industries, more and more young people are advancing in the catering industry. Many managers of restaurants, bars and cafes grew up with the Internet. It is completely normal to make larger investments over the Internet. Those who don’t jump on the bandwagon now will soon pass their target group. The path to online trading has long been underway in industries such as the catering trade.

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