How do you address your customers as well as possible with the website?

A website is a must for every company these days. But it is no longer enough to simply create a website and wait. The demands of modern customers on a website have changed significantly, professionalism and topicality of the website are important criteria for many consumers. When designing the website, there are therefore a few aspects to consider. Design and technology play a major role, but professional maintenance of the homepage and regular updates are essential for a website that is as customer-friendly as possible.

What is a customizable website?

A customer-friendly website is a website that provides all the information that a customer is looking for in a clear and structured manner. Furthermore, it should of course be easy to navigate through the site. A website is customizable when it does justice to the customer. A website that is not customizable is more likely to deter users than to persuade them to stay longer.

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Why a customizable website?

Before consumers decide on a purchase, to a large extent they search for information on the Internet beforehand. It then depends on whether the information that a company can offer is helpful and whether the consumer can find this information (i.e. the website) at all. The ultimate goal of a website that is as customer-friendly as possible is to generate high visitor numbers and, at best, to convert visitors into customers (conversion). To be able to offer customers the information they are looking for, it is important to define the target group as precisely as possible. The following questions can help to define the target group:

• What expectations do potential customers have of the website?
• What content are potential customers primarily looking for?
• What content offers potential customers added value?
• What can lead to the potential customer staying on the page as long as possible?
• How can the online visitor be transformed into an actual new customer?

Once the target group has been defined, the actual design and planning of the website can begin.

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Design and style

As in real life, the first impression is always a crucial one. Therefore, the design of the website should be coherent and structured. It is recommended to orientate yourself on current design trends, users are used to certain designs. The design and style of the website also include aspects such as logo, font, or color choice. The more professional the appearance, the more trustworthy and serious it appears.

Navigation

Users who do not find what they need within seconds leave the respective website immediately. Clear page navigation is crucial here for the orientation of the user. Too many menu items and categories can quickly become confusing and put off. To a decisive extent, the mother tongue is also a prerequisite for understanding information. Therefore, it is also part of a customer-friendly website to ensure that all information is also available in the respective native languages ​​of the potential customers. Internationally operating companies, in particular, should therefore ensure that the website is also available in the corresponding languages. In order not to waste unnecessary time here, it makes perfect sense to review the entire content of the translated website. The more content is to be made accessible on the website, the more sub-categories should be created to ensure the clarity of the page structure. Internal search options are another aspect of the so-called “usability” of the page.

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Providing information with added value

The most important element of a website is still the information that is accessible on it. This is a great opportunity to differentiate yourself from other websites. In addition to the textual information, images, videos or tools are also part of the information on the page. Users notice very quickly whether the content is professional or not. The higher quality and more appealing content of the website, the longer potential customers will stay on the site.

Contact

In no case should a contact option be missing when it comes to creating a website that is as customer-friendly as possible? Direct contact options to contact persons, such as telephone or e-mail, arouse trust and signal to the customer that he is happy to have any open questions answered. Anyone who can set up a customer hotline should always position is visible. The location and directions are further useful additions to the customer information.

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SEO and technology

Even when building the page, care should be taken to make this SEO compliant and, for example, to ensure a self-explanatory and captivating web design in terms of the conversion rate. In particular, the increasing mobile use of the Internet should also be taken into account here. Search engine optimization continues to be an important key to be found by potential customers. Because the various search engines change their algorithms at irregular intervals, a continuous update of the SEO-relevant aspects is recommended.

In summary, it can be said:
• The online search is of increasing relevance for companies and service providers.
• Websites that are designed in a customer-friendly way can achieve a higher conversion (user to customer).
• Only if the website is technically flawless and SEO optimized can it ensure that it is found by potential customers in the long term.

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